Cymbiotika is a health and wellness supplement company who were looking for a creative approach to hitting their target demographic. Our pitch to them was an inspiring poem-based ad wherein we show a couple going about their day and using Cymbiotika products to help them achieve their goals. In my role as editor on the Cymbiotika Mini Anchor I worked closely with both the director and cinematographer throughout the post-production process to ensure the visuals matched the overall tone we had pitched to the client. Correct pacing was the biggest challenge on this project since it's an ad and needs to move, but also needed to stand on its own as an artistic piece.