This project was a test design project for Helix Education for one of their partnered universities, Mount Mercy. The goal for the project was to create advertising that appealed to women in their 30s looking to go back to finish college while adhering to existing brand guidelines. I began by researching the target demographic, then finding imagery that would create some kind of identity with the target demographic. From there, much of what I did was based on past ads the university has put out, with some tweaks that I thought might help engagement, such as making the "enroll now" buttons rounded on the corners to create more of a button-like feel.
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